Tanabi
The Brief
As part of a post uni course called Race to Market, I was paired with a local business (along with a team of other graduates from other disciplines) to work on developing a new product and all the marketing involved. The week then culminated with a pitch to industry leaders and in front of our other groups.
The Outcome
The development of a new fightwear range to add to the Tanabi brand. Including the product design itself, all the marketing materials, photography and presentation to judges - of which I won 'Most Passionate Pitcher'. In addition to this I also set up the company with a social media presence on Instagram and Twitter which is still being actively used.
