Raising Awareness

The Brief

As one of our final year university projects we were tasked with using our design skills to raise awareness of a chosen cause. 

The Outcome

I thought I might use this project to show off my illustration skills with some complex graphic drawings. As I am someone who cares a great deal about animals and nature I thought endangered species might be a good thing to base the project on. Using the illustrations I created, which showed the animals as being fragmented into geometric shapes, I created some of the printed work typical of charities: posters, a donations collector, free calendars as a gift for donors and a tri-fold leaflet for information. I also tied this into a social media campaign to raise awareness.